sports conference experience

marketing, sports, Uncategorized

watch this space for announcements on new sports conferences in 2015


Social Media Matters

Taking it to the Next Level with Twitter

If you believe almost EVERY romantic film ever made, there comes a time when a relationship reaches that point; the stage where one party needs to–as 2gether, the greatest fictional boy band of all time would say–take it to “the next level.” If this evolution doesn’t happen it can get real ugly, real fast in the form of confrontations involving tears, thrown objects, cursing, and sometimes all of the above.

2gether_header Direct messages can help you take it to “the next level” with your social media.

While relationships on Twitter aren’t nearly as complicated and emotionally-charged as those in real life, there are some benefits to getting to a deeper, more personal place with your followers. For social media managers, this often means exposing the person or people “behind the brand,” and in this post I’ll share how, in my role as the Twitter guy…

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Academic Spaghetti Revisted!


ImageDo we try and over-assess everything? Are we better when we do something because we want to do it, rather than being told we must do it? Is there now a fundamental pre-occupation, that unless we can tick the quantitative results box then it does not really register as a merit, because criteria and protocol have not been met.

I address this dilemma out of a real academic need and that discourse on the subject of student assessments is of major significance in the current climate of the student experience!

Students the world over currently are doing multi-choice tests, assignments. group presentations, dissertations, research, live client projects whilst the ‘academic spaghetti mountain’ for them keeps increasing without any inclination to being reduced. .

The more worrying aspect of this though maybe, where is the research and desire for the question to be asked.


Are these assessments necessary for the future world that these students are graduating for and towards? Do they constitute best practice when considering their own needs with the needs and requirements of the institutions and ourselves as academics?

Finally the world is changing and changing rapidly.

Are we as a profession keeping pace with this change? Do we understand the force of these changes and who is driving them. The feeling from this researcher is that we are not really always putting the student first in this debate and certainly not engaging through the right channels to contribute effectivey in this necessary debate and process.

The best way to get the best results is to ask the right questions. Before we can enteratin this process we need to revisit all of the above…and soon!

The best way to answer this is by reseach first and then by entering into meaningful dialogue with all stakeholders..

Would be interested to hear from fellow academics on this subject.

A possible strategic freedom for students in assessment might me a term paper on the work conducted   or a return to a viva process in conjunction with the above and as such might be a considered alternative.

These ideas are in there infancy so continue to watch,listen and contribute to the discourse as it unfolds and I welcome constructive & critical comments

Alan J Seymour

Northampton & Cambridge

March 2012

Academic spaghetti!!


Has anyone ever finished a full plate of spaghetti??

You may wonder how a learned academic and an expert in fine dining could be asking such a question?

My next post will try an unravel this tangled web!

Watch this space

Happy eating


……Imagea clue

How much marking can one man accomplish in a sitting?





Understanding justice-can anyone help?

sports, Uncategorized

In a climate where everyone knows.
In a world where it seems that you can be an expert in everything.
In a media mad frenetic existence where their rule is righteous indignation to questions opposed to theirs, is it any wonder that the truth is obscured.

My comment is simple and humble.
My questions direct and delivered without an agenda,or a deadline scoop or breaking news or narcissitic favour….But why would any decent professional respecting listener not ask Why?

Why is there such apparent stubborness to simply let an issue lie down?

Has anyone never felt an injustice in their lives?
Has that injustice festered, when possibly mistakenly, the injustice has not been resolved and found in their favour?
And finally, and tellingly, would you not still want to defend your belief in that wrong and continue to support whoever is wronged?

This is a parody and a lesson for many in the current sporting complexion masquerading as some kind of mission for right and wrong.

The debate goes to the heart of a human beings basic instinct to right a wrong even if the world is against them.

In the words of Nelson Mandela ‘before you can change the world you must change yourself’

Perhaps we should all heed this in our own worlds!