sports conference experience

marketing, sports, Uncategorized

watch this space for announcements on new sports conferences in 2015

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Understanding justice-can anyone help?

sports, Uncategorized

In a climate where everyone knows.
In a world where it seems that you can be an expert in everything.
In a media mad frenetic existence where their rule is righteous indignation to questions opposed to theirs, is it any wonder that the truth is obscured.

My comment is simple and humble.
My questions direct and delivered without an agenda,or a deadline scoop or breaking news or narcissitic favour….But why would any decent professional respecting listener not ask Why?

Why is there such apparent stubborness to simply let an issue lie down?

Has anyone never felt an injustice in their lives?
Has that injustice festered, when possibly mistakenly, the injustice has not been resolved and found in their favour?
And finally, and tellingly, would you not still want to defend your belief in that wrong and continue to support whoever is wronged?

This is a parody and a lesson for many in the current sporting complexion masquerading as some kind of mission for right and wrong.

The debate goes to the heart of a human beings basic instinct to right a wrong even if the world is against them.

In the words of Nelson Mandela ‘before you can change the world you must change yourself’

Perhaps we should all heed this in our own worlds!

Sport as a marketing tool

marketing, sports

The value of your brand is determined by the appeal of your audience. Given recent front and back page news of sportng events,issues and incidence, any association of your brand in these contexts would have guaranteed maximum exposure.
I will be discussing this phenomena over my next few blogs and look forward to comment and contribution from followers
http://sportmarketing1.posterous.com

image

Some recent activities undertaken in resesearh for sports branding at premiership rugby

Social media is now a fundamental sports marketing pre- requisiteThe future strategic decisions to be taken in promotional campaigns for sports will rely heavily on relationship building as exemplified belowFlashback – How the Sports and Social Media Relationship is Always Changing | The Sports Cortex

marketing, sports

Social media is now a fundamental sports marketing pre- requisiteThe future strategic decisions to be taken in promotional campaigns for sports will rely heavily on relationship building as exemplified belowFlashback – How the Sports and Social Media Relationship is Always Changing | The Sports Cortex.

Perspectives on sports marketing

sports

Why does Everyone believe that they always know best when it comes to sport?
Comment is free but is it always of value?
These are questions that sports marketers constantly face as they balance fans demands and realistic expectations in achieving goals
Follow social media and my posts for more discussion and research on fan engagements

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