Social Media Matters

Taking it to the Next Level with Twitter

If you believe almost EVERY romantic film ever made, there comes a time when a relationship reaches that point; the stage where one party needs to–as 2gether, the greatest fictional boy band of all time would say–take it to “the next level.” If this evolution doesn’t happen it can get real ugly, real fast in the form of confrontations involving tears, thrown objects, cursing, and sometimes all of the above.

Direct messages can help you take it to “the next level” with your social media.

While relationships on Twitter aren’t nearly as complicated and emotionally-charged as those in real life, there are some benefits to getting to a deeper, more personal place with your followers. For social media managers, this often means exposing the person or people “behind the brand,” and in this post I’ll share how, in my role as the Twitter guy…

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